Privacy Notice
Last updated: 9 August 2026
At Max’s Pottery, we respect your privacy and want to be clear about how we use your personal information.
This privacy notice explains what personal information we collect, why we collect it, how we use it, who we may share it with, how long we keep it, and the rights you have in relation to your information.
We handle personal information in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018.
1. Who we are
Max’s Pottery
8 Church Street High Wycombe Buckinghamshire HP11 2DE United Kingdom
Telephone: 07792 428820 Email:max@maxspottery.life
For the purposes of UK data protection law, Max’s Pottery is responsible for the personal information we collect and use in connection with our business.
If you have any questions about this privacy notice or how we use your information, please contact us using the details above.
2. What personal information we collect
The information we collect depends on how you interact with Max’s Pottery.
We may collect:
Your name
Email address
Telephone number
Billing or delivery address, where applicable
Booking information, including dates and times
Details of purchases, bookings and transactions
Payment information where necessary to process a transaction
Information you provide when contacting us
Information relating to questions, feedback or complaints
Information relating to donations and Gift Aid, where applicable
Information you provide when requesting or receiving financial assistance towards a class
Information you provide when signing up to receive marketing communications
Information about how you use our website, including information collected through cookies and similar technologies
Technical information such as your IP address, browser type and device information, where this is collected through our website or its services
CCTV images where you visit our premises
We only collect personal information that is reasonably necessary for the purposes described in this notice.
3. How we use your information
Depending on how you interact with us, we may use your personal information to:
Manage and administer bookings
Provide pottery classes and other services
Process purchases and payments
Process donations
Administer Gift Aid where applicable
Provide financial assistance towards classes where appropriate
Communicate with you about bookings, purchases, classes or enquiries
Respond to questions, feedback and complaints
Provide customer support
Maintain appropriate business, financial and transaction records
Send marketing communications where we have a lawful basis to do so
Understand and improve our website and services
Protect our customers, staff, visitors, premises and property
Operate and manage CCTV for safety and security
Investigate incidents, complaints or claims
Prevent or investigate fraud, theft, damage or misuse
Comply with legal and regulatory requirements
We will not use your personal information for purposes that are incompatible with the purpose for which it was collected unless we have a lawful basis to do so.
4. Our lawful bases for using your information
UK data protection law requires us to have a lawful basis for collecting and using personal information.
The lawful basis we rely on depends on what we are doing with your information.
Contract
We may use your personal information where it is necessary to enter into or perform a contract with you.
For example, we may use your name, contact details and booking information to arrange and provide a pottery class or other service you have booked.
Legal obligation
We may use or retain your information where we are legally required to do so.
This may include keeping financial, accounting and tax records or providing information to HM Revenue & Customs where required.
Legitimate interests
We may use your information where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and interests.
This may include:
Managing and improving our business
Responding to enquiries
Maintaining website and information security
Managing customer relationships
Protecting our premises, staff, customers and property
Operating CCTV
Preventing fraud, theft or misuse
Dealing with complaints, incidents and claims
Where we rely on legitimate interests, we consider whether the processing is necessary and proportionate and whether it could unfairly affect you.
Consent
In some circumstances, we may ask for your consent to use your personal information.
Where we rely on consent, we will explain what you are agreeing to. You can withdraw your consent at any time.
Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.
5. Bookings, purchases and payments
When you make a booking or purchase from Max’s Pottery, we use the information necessary to process your booking or transaction and provide the service you have requested.
This may include your name, contact details, booking information and payment information.
Payment information may be processed directly by the payment provider used for the transaction. We do not need to retain your full card details ourselves in order to process your payment.
Payment providers may process your information in accordance with their own privacy notices and terms.
6. Donations and support for classes
Max’s Pottery accepts voluntary donations which help us support people who may otherwise be unable to afford our pottery classes.
If you make a donation, we may collect:
Your name
Contact details
Donation amount and date
Payment information needed to process the donation
Information needed to administer Gift Aid, where applicable
We use this information to process and record donations, administer Gift Aid where applicable, maintain appropriate financial records and support the operation of our classes.
Where you request financial assistance towards the cost of a class, we may collect information necessary to assess and administer that support.
We aim to collect only the information reasonably necessary for this purpose and will treat information relating to financial assistance with appropriate care and confidentiality.
Where information relating to a person's health or another particularly sensitive matter is voluntarily provided, we will only use it where we have an appropriate lawful basis and, where required, an additional condition under UK data protection law.
We will not publicly identify people who receive financial assistance without an appropriate lawful basis and, where required, their consent.
7. Gift Aid
Where applicable, we may collect information needed to claim Gift Aid on eligible donations.
This information may include your name, address and confirmation that you are eligible for Gift Aid.
We will retain Gift Aid records for as long as necessary to meet our legal and tax obligations.
Where required, information may be provided to HM Revenue & Customs.
8. Marketing
We may send you information about Max’s Pottery, such as news, workshops, events, offers or other updates.
Where required, we will obtain your consent before sending electronic marketing communications.
You can withdraw your consent or unsubscribe from marketing communications at any time.
You can also contact us at max@maxspottery.life if you would like us to stop sending you marketing communications.
We will not sell your personal information to third parties for their own marketing purposes.
9. Cookies and website information
Our website may use cookies and similar technologies.
Cookies are small files placed on your device which can help a website function, remember information and understand how the website is being used.
Some cookies may be necessary for the website to operate. Other cookies may be used for analytics or other purposes and may require your consent.
Where required, we will ask for your consent before placing non-essential cookies on your device.
You can also manage or delete cookies through your browser settings. Blocking certain cookies may affect how parts of our website function.
10. CCTV
CCTV operates at our premises for safety and security purposes.
CCTV may record images of people entering or using areas covered by our cameras.
We use CCTV to help:
Protect customers, staff and visitors
Protect our premises and property
Prevent and investigate theft, damage or other incidents
Support the safety and security of our premises
Investigate complaints or incidents where appropriate
Provide information to the police or other authorities where legally required or permitted
Our lawful basis for operating CCTV is generally legitimate interests, as we have a legitimate interest in maintaining the safety and security of our premises, people and property.
CCTV footage will not be used for unrelated purposes unless we have a lawful basis to do so.
Access to CCTV footage is restricted to people who need to access it for legitimate purposes.
Where necessary and lawful, CCTV footage may be shared with the police, insurers, legal advisers or other relevant organisations.
We keep CCTV footage only for as long as reasonably necessary for its intended purpose. Where an incident has occurred, footage may be retained for longer where it is reasonably necessary to investigate the incident, deal with a claim or comply with a legal obligation.
11. Complaints, incidents and claims
If you contact us with a complaint, report an incident or make a claim, we may collect and use information necessary to investigate and respond.
This may include:
Your name and contact details
Details of your complaint, query or claim
Relevant correspondence
Booking or transaction information
CCTV footage where relevant
Information provided by witnesses
Other information reasonably necessary to investigate the matter
Depending on the circumstances, our lawful basis may include legitimate interests, legal obligation, contract or consent.
If particularly sensitive information is involved, we will only process it where an appropriate additional condition under UK data protection law applies.
12. Where we get personal information from
We generally collect personal information directly from you.
For example, you may provide information when you:
Make a booking
Make a purchase
Make a donation
Contact us by email or telephone
Contact us through our website
Sign up for marketing communications
Submit an enquiry, complaint or feedback
Request financial assistance towards a class
Visit our premises, where CCTV is in operation
We may also receive information automatically when you use our website, such as technical or usage information collected through cookies and similar technologies.
Where appropriate, we may receive information from third-party service providers that help us operate our website, bookings, payments or communications.
13. Who we share your information with
We do not sell your personal information.
We may share personal information with trusted organisations where this is necessary to operate our business, provide our services, process payments, operate our website or comply with legal obligations.
These may include:
Squarespace
Our website is hosted and operated using Squarespace.
Depending on how you use our website, Squarespace and its relevant service providers may process information such as your name, contact details, booking information, transaction information and website usage information.
IONOS
We use IONOS for business email hosting.
When you contact us by email, your email and any personal information contained within it may be processed through IONOS's systems.
Payment providers
Where you make a payment or donation, your payment information may be processed by the relevant payment provider used for the transaction.
Professional advisers and service providers
Where necessary, we may share relevant information with professional advisers, IT providers or other service providers who help us operate our business.
Where a third party processes personal information on our behalf, we take appropriate steps to ensure that suitable data protection arrangements are in place.
HM Revenue & Customs
We may provide information to HM Revenue & Customs where necessary to comply with tax, Gift Aid or other legal obligations.
Police and other authorities
We may provide personal information or CCTV footage to the police or other authorities where we are legally required or permitted to do so.
Insurers and legal advisers
Where necessary, we may share relevant information with insurers or legal advisers in connection with an incident, claim or dispute.
14. Transfers outside the UK
Some of the organisations we use may process personal information outside the UK.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that your information receives an appropriate level of protection under UK data protection law.
This may include relying on an adequacy decision or appropriate safeguards where required.
15. How we protect your information
We take reasonable and appropriate measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.
However, no website, email service or method of transmitting information over the internet can be guaranteed to be completely secure.
Please avoid sending sensitive information by ordinary email unless it is necessary to do so.
16. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
This may include keeping information for as long as necessary to:
Provide our services
Manage bookings and customer relationships
Maintain appropriate financial and business records
Meet legal, accounting or tax requirements
Administer Gift Aid
Deal with enquiries, complaints or disputes
Establish, exercise or defend legal claims
Maintain appropriate security records
Different types of information may therefore be kept for different periods.
When information is no longer required, we will take reasonable steps to securely delete it or anonymise it.
17. Your data protection rights
Under UK data protection law, you have a number of rights in relation to your personal information.
Depending on the circumstances, these include:
Right of access
You can ask us for a copy of the personal information we hold about you.
Right to rectification
You can ask us to correct personal information that you believe is inaccurate or incomplete.
Right to erasure
In certain circumstances, you can ask us to delete your personal information.
This right is not absolute. For example, we may need to retain certain information to comply with a legal obligation or establish, exercise or defend a legal claim.
Right to restrict processing
In certain circumstances, you can ask us to restrict how we use your personal information.
Right to object
You can object to certain types of processing, including processing based on legitimate interests.
You have an absolute right to object to the use of your personal information for direct marketing.
Right to data portability
In certain circumstances, you can ask us to provide personal information you have given us in a structured, commonly used and machine-readable format, or ask us to transfer it to another organisation.
Right to withdraw consent
Where we rely on consent to process your information, you can withdraw that consent at any time.
Not all rights apply in every situation, and legal exemptions may apply.
If you would like to exercise any of your rights, please contact:
Email:max@maxspottery.lifeTelephone: 07792 428820 Post: 8 Church Street, High Wycombe, Buckinghamshire, HP11 2DE
We will normally respond to a valid request within one month. In certain circumstances, the applicable legal time limit may be extended where permitted by law. If this applies, we will let you know.
We may need to ask you for information to verify your identity before dealing with your request.
18. Complaints
If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to resolve the issue.
Email:max@maxspottery.life
If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.
Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
Telephone: 0303 123 1113
19. Changes to this privacy notice
We may update this privacy notice from time to time to reflect changes to our business, the services we use or our legal obligations.
When we make changes, we will update the "Last updated" date at the top of this notice.
We recommend checking this page occasionally to make sure you are aware of any changes.
Max’s Pottery 8 Church Street, High Wycombe, Buckinghamshire, HP11 2DE 07792 428820 max@maxspottery.life